Independent web design · direct from idea to launch
Strategy, design, development, and purposeful motion by one independent studio. Built to help the right visitor understand, trust, and act.
Clear scope before work begins
For a focused single page
No handover between sales and production
What makes you worth choosing?
What must be clear first?
What should people remember?
What is the useful next step?
Selected work · honest status
The two supplied concepts are protected by access control today. They stay visible here with an accurate label, never as fabricated screenshots or published results.
A supplied design preview retained as part of the portfolio record.
Open protected preview The supplied preview currently redirects to Vercel access control. This is a designed project cover, not a screenshot.A supplied barbershop preview retained as a named concept project.
Open protected preview The supplied preview currently redirects to Vercel access control. This is a designed project cover, not a screenshot.The working method
A compact process keeps decisions visible and avoids the gaps between strategy, design, and code.
We identify the offer, the audience, the proof available, and the one action that matters most.
Structure, copy, type, colour, imagery, and motion are tested against that goal, not against a trend.
The design becomes a fast, responsive site with clear states, accessible controls, and launch checks.
Starting points
Compare the four starting points without booking a sales call. The final proposal names the exact scope and price before work starts.
Compare everything includedFor starters, independent professionals, and one clear offer.
For businesses ready to grow with a clearer digital presence.
For a compact online store built to start well.
For brands seeking a distinctive digital experience.
Behind the work
I’m the designer and developer behind WebsiteSmith.nl. Strategy, visual direction, code, and launch quality stay connected instead of moving through separate departments.
That means direct contact, fewer handovers, and a website whose distinctive choices still make practical sense on a phone, with a keyboard, and on a slow connection.
Reaction from a website redesign
“Niet alleen een mooiere website, maar vooral een website die veel beter laat zien wie we zijn en waarom klanten voor ons kiezen.”
The original Dutch wording is shown without attribution. A client name or measured result will only be added after it can be verified.
Start with the useful part
Share what you are building, what should change, and when it matters. The brief opens in your own email app; nothing is sent by this site.